Just Mayo can’t seem to catch a break.
In late 2014, Just Mayo was sued by condiment conglomerate Unilever for using the term “mayo” while choosing not to use eggs in their recipe for plant-based sandwich spreads. The lawsuit was eventually dropped by the plaintiffs after Just Mayo made it clear they had not committed any wrongs, and celebrations ensued in the plant-based community that welcomed the vegan product line in mid 2014.
But now, barely into the second quarter of 2015, Just Mayo is being taken to court under a class action lawsuit by a very unsatisfied consumer who really, really wanted and needed eggs to be in her mayonnaise.
Plaintiff Leah Davis is so disgruntled over having purchased a product completely lacking chicken menstruation, cruelty, environmental degradation and heart disease that she has submitted a formal complaint under the Florida Deceptive and Unfair Trade Practices Act, stating that the “Just Mayo” brand name is “deceptive,” and that to use any version of the word “mayonnaise,” even ‘mayo,’ “falsely communicates to consumers […] that ‘Just Mayo’ is mayonnaise, when, in fact, it is not.”
According to the Courthouse News Service, “Plaintiff Leah Davis claims that there are no eggs in Just Mayo products.”
And, according to Just Mayo itself, there are no eggs in the Just Mayo product line.
By refusing to use eggs in their sandwich spreads and dressings, Just Mayo remains one of the few, compassionate condiment companies in the United States that chooses to recognize the plight of nearly 7 billion chickens currently raised every year for human consumption.
Just Mayo also recognizes that female chickens are solely responsible for the production of eggs, which means that an estimated 200 million male chicks born into the egg industry each year are ground up alive (babies, alive) in industrial blenders. The bodies of these baby animals are then used to make pet food and fertilizer.
Davis, after reportedly listing many reasons as to why Just Mayo fails to pass muster, is understood to prefer maintaining the status quo—along with 98.5 percent of Americans—acting as an accomplice to this horrific egg industry by continuing to purchase the “real” mayonnaise she likes so much.
Due to Just Mayo’s egg-shaped logo with a leaf sprouting from it, Davis claims that “unsuspecting consumers” have been tricked into purchasing a healthier, environmentally-friendlier, egg-free-er version of an otherwise cholesterol-ridden, artery-clogging goo laced with coagulated, embryonic globs stolen from mutilated, tortured beings.
Perhaps most notably—as reported by the Courthouse News Service—Davis’s complaint states that Just Mayo “displayed and advertised its products to the public as mayo with the purpose of inducing consumers to purchase them.” And now, look what has happened. “Thousands of jars of its products” have been wrongly purchased by consumers who would rather have had the cholesterol, cruelty, and environmental degradation left inside their mayonnaise.
Davis purports that if she and other disgruntled purchasers of Just Mayo had known that the sandwich spread lacked eggs, “they would not have purchased Just Mayo, or would have paid less for the product.” Davis would like it to be known that when she pays for products that destroy the earth, animals and human health—she will gladly shell out top dollar.
There are many absurdities to this case, and we’re not going to outline them all here. However, here are two things that we, as conscientious consumers, can gather from it:
- Sometimes companies will package and promote products that they want us to purchase, and sometimes they will do so in a way that actually makes us purchase the products—even if those products are cheaper than the original and better for us, the planet, and the animals.
2. Sometimes when we care a great deal about certain ingredients—like heart-disease, infanticide, and torture—it is our responsibility to read the label of that product carefully so that we can make sure those ingredients we love so much are actually present in the product.
And here are some things we are still left to wonder about:
- When should we as consumers consider taking class action against Vegenaise? If Just Mayo can be sued (twice now) for using a truncated version of the word “mayonnaise,” Vegenaise is equally liable. Vegenaise uses almost the entire last syllable of a word that we would otherwise associate with mayonnaise. If any one of us finds out we have unsuspectingly purchased this compassionate, healthful and tasty as f*ck alternative to mayonnaise—we will press charges.
2. One time I unwittingly purchased these deceptively labeled faux cheese slices. I am almost positive that I would like to demand damages from the Go Veggie company for using a term that I usually associate with cruelty-free alternatives. If Leah Davis wins, does it mean that it’s not my fault for not looking at the label and then still purchasing a product I had hoped was something that it actually wasn’t? I hope so. I do feel ever so damaged and deceived.